Social Listening
The brand/Service I choose to use is UPS. The Holiday season is closing up and many people didn't get their packages on time like they wanted/payed for and that is certainly disappointing. As I've been scrolling through various post it looks like a huge majority are negative of how people didn't get the package on time. A theme I'm seeing as well is that many people cant get into contact with their ups customer service centers to help with any disagreements. What interested me choosing UPS is that I'm a employee there and I enjoy the work I do, so I wanted to see what our reputation as whole looks like especially since we just had the holidays I knew there would most likely be a lot of comments on post. If I had to sum up UPS value proposition I would have to say that its "Delivering what matters!" I can't speak for every UPS center, but I've helper as well now helping in the center and I've only ever seen smiles when the UPS b