Posts

Social Listening

Image
           The brand/Service I choose to use is UPS. The Holiday season is closing up and many people didn't get their packages on time like they wanted/payed for and that is certainly disappointing. As I've been scrolling through various post it looks like a huge majority are negative of how people didn't get the package on time. A theme I'm seeing as well is that many people cant get into contact with their ups customer service centers to help with any disagreements. What interested me choosing UPS is that I'm a employee there and I enjoy the work I do, so I wanted to see what our reputation as whole looks like especially since we just had the holidays I knew there would most likely be a lot of comments on post.       If I had to sum up UPS value proposition I would have to say that its "Delivering what matters!" I can't speak for every UPS center, but I've helper as well now helping in the center and I've only ever seen...
Post a Comment
Read more

Marketing in the News - Kraft Mac and Cheese

Image
     I remember when my parents left me alone in the house for the first time, and I got hungry and attempted to make my first bowl of Mac & Cheese all by myself. I found this article interesting because, I didn't realize Mac and Cheese has been at the forefront for changing their brand to revolve around comfort, self-care, and bringing positivity.           To summarize the article its about this idea of "Help Yourself" and their ads that have their noodle as a smile transform problems or difficulties of life into more positive things. For example they us "rush hour" morphs into "happy hour." The branding idea is that no matter what your going through, your age, or any other situations, Kraft Mac and Cheese wants you put yourself first and what makes you feel good. Kraft Mac and Cheese has been leading people away from this perception that a comfort means lazy or bad for you. They are telling real connective stories that all people can r...
Post a Comment
Read more

About Me First Post

 Hi there, my name is Justin Osborn. I was born in Corvallis, Oregon and moved to Albany when I was only a couple weeks old. I spent all my childhood in ether Corvallis or in Albany. I'm a military veteran I severed six years in Untied States Marine Corps. I went on two combat deployments, the first was the towards the end of Afghanistan, and the second was semi recent to Syria. I enrolled in this course to better myself, and possibly find a career field that I would enjoy, and want to do for the rest of my life. Currently my Major is business with a Accounting focus. I do like business classes I find them interesting, and there is so much to learn. I've always had a dream of running my own successful business. What interests me in marketing/business is I want to know what makes a successful business, just a few things are what did they do get started, how did they get recognized and people in their doors. With the new huge bang of social media and all its platforms how does th...
Post a Comment
Read more